Good extensions are not an excuse for bad ad copy. Just don’t depend exclusively on extensions for your advertising success. Not only that, but adding extensions makes your ad rank higher, making it more likely to show up. Thus, you want to add a lot of extensions in case they are able to show up – you’ll get huge prominence in the search results and cover more net area, increasing your likelihood of getting more clicks. The second and third ad will get a little less space, and the fourth may get no space for extensions at all. Generally, the top-ranking ad in a list of search results will be given the most space for extensions to appear. A Word To The WiseĪ key characteristic of extensions is that you never know when your extensions will show up. But adding at least a few will significantly improve your quality score and the overall productivity of your campaign. You don’t have to have every type of extension to have a good campaign. There are other extensions available as well, but these four are a good place to start. Once you have completed your new callouts, go back Step 2 and repeat with the other extension types we discussed in this article.
But you can (and should!) add more to get maximum ad prominence. You’ll want to add at least two, as AdWords requires a minimum of two. Add the callout text you want to use and hit “Save”.Ĭongratulations! You have a new callout extension. Scroll down the page and select the bright red + EXTENSION button.Ĥ. If you want to add a callout extension first, select “View: Callout Extensions”.ģ. At the top left corner of the tab, select View: Extensions. Open up your AdWords account and select the Ad Extensions tab across the top.Ģ. Here are four easy-to-add, effective extensions you can add to your campaign.Įxtensions are fairly easy to add. According to Google, adding a call extension makes searchers, especially mobile users, more likely to call – doing so can increase CTR 6% to 8%. Call Extensions – Get prospects to pick up the phone! Make it easy to get in touch. Structured Snippets – Structured snippets give your potential leads a glimpse of your main products or services. Remember, more text = more prominence in Google search results.ģ.
Smart advertisers use at least 4 sitelinks WITH descriptions. Sitelinks – Unlike the callouts above, sitelinks direct traffic to different pages of your website. What features or offers make your business stand out? Shamelessly plug yourself.Ģ. Callouts – Callouts are excellent for trumpeting what makes you unique. The question now is, which extensions should you add, and how?ġ. In Google’s eyes, you significantly increase the quality of your ad (and likely your clickthrough rate) when you use the ad extensions. Your quality score is an aggregate of your clickthrough rate, the quality of your ad, and the quality of your website. Which means you get more affordable leads !
The higher your quality score, the less you have to spend to get to the top of search results. One of the top ways extensions expand your reach is that Google gives a higher quality score to advertisers who effectively use lots of the ad extensions. In the case of advertisers like you, Google AdWords extensions increase your reach for new customers. Why use extensions at all? Any giraffe will tell you that an extension increases your reach for vital resources.
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